CAFE COFFEE
Born from a belief that slow craft changes how you feel.
CAFE COFFEE began in a tiny Soho storefront with a single vintage Probat roaster and a philosophy: the best flavours emerge when you stop rushing them.
A roastery on Mulberry Street
What started as a weekend pop-up quickly became a neighbourhood staple. We roasted small batches in a 5kg Probat, serving pour-overs to anyone who believed coffee deserves patience.
Our first public batch was an Ethiopian Yirgacheffe, roasted to a light-medium profile. The line wrapped around the block. We knew then that transparency — showing every roast level, every origin — was our compass.
Baking at 4 AM, always
We installed a stone hearth oven and brought in a third-generation French pastry chef. Now the scent of caramelised sugar and warm cinnamon drifts onto the street before the sun comes up.
Every croissant is laminated by hand. Every cake baked in small batches. We don't do overnight proof boxes — we do what takes longer, because flavour can't be scheduled.
Three pillars, infinite patience
Regenerative sourcing
We partner directly with farms practising shade-grown, biodiversity-first agriculture. Every bag traces back to a person, a plot, and a season.
Slow craft over speed
No shortcuts. No industrial proofing. No flavour added after the fact. We believe the extra hours are what make the final cup worth the wait.
A space to stay
Our Soho salon is designed for lingering — sunlit corners, slow Wi-Fi, and chairs that feel made for deep work and deeper conversations.
“Good coffee fuels the morning; a warm slice of cake feeds the soul.”
That's the philosophy that started it all — and the one we live by every single day, from the first roast to the last crumb.
Basque Burnt Caramel
$8.50Book a Slow Moment
Reserve a table for morning pour-overs, afternoon cake flights, or private tastings.
Artisanal Roastery & Dawn Hearth Bakery
CAFE
COFFEE
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Soho, New York, NY 10013
Sat–Sun: 08:00–21:00
© 2026 CAFE COFFEE. All rights reserved. · Crafted with slow intention.